Fulfilling Our Lifelong Commitment
Our Purpose
- Committed to sustainable agriculture and innovative products.
Our Vision
- Be a leading and sustainable Malaysian business corporation with global presence.
Our Mission
- Achieve responsible and sustainable commercial success by addressing the interests of all our stakeholders, caring for the community and the environment, and adopting best practices to be globally competitive.
Our Core Values
Our commitment to achieving the purpose, realising the vision, and completing the mission is driven by the principles that define who we are and what we do.
Our Guiding Principles
Teamwork
Our success hinges on our people effectively collaborating towards our shared vision, driven by our common values and aspirations as a corporate family.
Customer
Gain recognition by consistently exceeding customer expectations through market–focused products and services.
Continual Improvement
Strive to improve operations and products continuously.
Excellence
Pursue aggressively to be the best in everything we do.
Focus
Generate superior investment returns by leveraging core business strengths to strategically expand or diversify as opportunities arise.
Prudent Risk Management
Manage financial and business risks with prudence.
Autonomy
Self-governed operating units within defined frameworks, guided by timely feedback and our core values.
People
Cultivate a rewarding and fulfilling career environment for our people, recognising them as our greatest strength and investing in their development.
Corporate Social Responsible
Be a responsible corporate citizen.